A captivating mix of old traditions and new wave popular culture, South Korea is unveiling a new and exciting side to Asia. Classical beauty and deep-rooted history sit side by side with modern innovation and a fastpaced food scene, all encircled by a dramatic coastline that shifts from beach paradise to winter wonderland with the seasons. It’s true, a tailormade holiday in South Korea is full of the unexpected.Seoul – South Korea’s booming, boisterous capital – remains one of the world’s most addictive and untouched hubs for nightlife, food, history and culture. This alone is one of the best reasons to travel to this famed East Asian country, poised between the future and its own storied past; ringed by hills, Seoul’s jubilant architecture ricochets from impossible glass skyscrapers to the tranquility of historic Bukchon Hanok Village, and will find you tucking in to piquant mouthfuls of kimchi and tempura on the bustling streets of Hongdae, or browsing walls of contemporary art at the city’s towering Leeum museum. It is generous, endless, and unrelentingly cool..